Paid Search

Connect with consumers right when they are discovering new products or ready to make a purchase

Become visible at the moment that matters most to your business

Paid Search

There is no better time to show your business to your target audience than when they are actually actively searching for your product or service.

Paid search is one of the most efficient forms of digital marketing. You can bid on keywords related to your business to appear at the top of search results right at the moment your prospects are searching for your business. You pay the search engines a small fee only when users click on your ad.

While advertising in search engines such as Google, Bing or Yahoo is very critical to your business success, it isn’t easy because search engine marketing(SEM) continues to evolve, bringing with it a lot of complexities. With thousands of keywords, device & location targeting, automated bidding, various ad extensions, bid adjustments, it becomes very overwhelming to manage paid search campaigns unless you have the time and experience to do it in the right way.

We have the expertise and best people in the industry to manage your paid search program to make sure your business stays at the top of the game.

Competitive Analysis

Competitive Analysis

We research on your key competitors to understand their marketing strategy, advertising spend, keyword coverage, ad positioning and devise an action plan uniquely suited to your business to outperform your competitors.

Ad campaign setup

Campaign Setup

We set up campaigns by taking into account all targeting aspects suitable for your business including appropriate keywords, location, schedule, device etc., and collectively optimize all parameters to deliver outstanding result.

Optimization of Ads

Ad Creation/Optimization

We research, analyze and select best possible keywords to drive qualified traffic from top search engines. With continuous search query analysis, we uncover new keyword opportunities to expand your reach, while restricting traffic from undesired keywords.

keyword optimization

Keyword Optimization

We build creatives based on your brand, industry you operate in and audience you want to serve, to fulfil your business goal. We expand the messaging through various Ad Extensions to position your offering in the most compelling way. We create multiple variations of ads to understand what appeals the most to the buying sentiments of your target audience.

Bid Management

Bid Management

We monitor performance and analyze data to manage campaign bids. High Quality Score alone is not sufficient to get high ad placements unless it is supported by competing bids. While low bids can restrict the traffic, high bids will result in spending more money without yielding the desired result. We will help you achieve an optimum balance between the two, while maintaining your daily and monthly budget.

Quality Score Optimization

Quality Score Optimization

We will help lower your cost per conversion and gain better ad positions by improving quality score of your keywords, relevancy of your ads and experience of your landing pages. Quality Score has a direct correlation on your campaign success. While a low-quality score can produce subpar performance, a high quality score will ensure you pay lower for clicks, which in turn will lower the overall cost per conversion.

cross channel campaign managemnet

Cross Channel Campaign Management

We plan, monitor and optimize paid search campaigns across all top search engines viz., Google, Bing and Yahoo to maintain consistency of your brand offering, no matter whichever channel your target audience discovers you.

Remarketing for search ads

Remarketing for Search (RLSA)

We customize your search campaigns by targeting more qualified and valuable users who have already visited your website. Since the target user is more qualified, you can bid competitively on more generic keywords, while maintaining the desired cost per conversion.

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