7 Best Practices for Improving Organic Search Rankings on Google
How to rank organically on google search engine?
Let us accept it, the brand that ranks on top organically in Search Engine results are the most preferred choice for many. It builds the trust that these businesses are fairly established and their websites are a wealth of great content and superior user engagement because of which they top the chart. Each minute millions of people turn to search engine giants like Google, Bing, Yahoo, and others to find information, solutions, services, products or even people.
Before making a significant purchase decision, consumers usually search on the web for more information. Hence it becomes paramount for business owners to become visible to their target audience right when they are performing search.
The battle to reach on top of search engines surely takes a lot of time, effort and a super SEO strategy. However if done right,Search Engine Optimization(SEO) can help your business scale to a new level by attracting more leads and sales that contributes to overall revenue.
So in case you aren’t making an effort to improve your organic search ranking then you’re losing a lot of business on a daily basis. Here are seven basic tips that will help you in improving your organic ranking:
1. Identify your target keywords
The hit or miss of your search optimization will be determined by your keyword research. A common mistake made by many businesses is basing their keywords on search volume only. Instead of attempting to rank for keywords that are very difficult and costly to move up, you can target keywords that are more specific and are likely to be searched by your target audience.
Keep your keywords “buyer” specific to avoid unnecessary traffic to your site. For example, if you are an insurance firm situated in Seattle you should avoid targeting a general keyword like “insurance company”. This will not just be a difficult keyword to target but also might attract visitors from across the globe. Try to target a more precise keyword instead such as “insurance company in Seattle” or “Seattle insurance companies”
2. Optimize your on page SEO
Without on-page optimization, your website could be left in the dust. Surprisingly there are so many brands ignoring this aspect and unknowingly losing out by ranking on third page instead of first. On-page SEO tells Google (or other prominent search engines) – who you are and why you should be on top of the search results when relevant keywords are entered. Feeding the Google Crawler more and more information about your website is very crucial. At the same time too much focus on SEO can sometimes ignore the content quality and make it less enjoyable for the users. So while optimizing content for the search engines you want to make sure it is both readable and valuable for your viewer.
3. Create great content
Poor quality content has no hope of getting good search engine rankings. Before strategizing more technical ways to improve SEO ranking, remember to write premium-quality, compelling content that attracts interest and urges visitors to share it. Good content has higher chances of turning into viral content, and Google certifies content virality heavily in its ranking algorithm.
4. Build high quality links
Back linking to your site will always continue to play a key role in SEO. Yes, the unethical approach and the incorrect links could get your website penalized but including the correct high quality links can help your website reach atop the organic search results.
Strictly avoid using spammy SEO strategies as Google is constantly updating its algorithm in an attempt to present clean informational search results that benefits users. Some ways to build quality links are — Guest blogging and infographic distribution. Instead of focusing on total number of links you need to spend time on getting quality links from relevant websites that are similar to your industry and business. Even Panda, Penguin, and Hummingbird updates will regularly be refreshed by google in an attempt to achieve quality over quantity.
5. Say no to Black hat
Black hat SEO is a practice of trying to trick the search engines to give you high ranking by way of using unethical tactics, such as buying links. Doing so is a high risk activity. Even though black hat methods will give you a temporary boost in rankings it’s likely to be short lived. Since Google’s focus is to always give great user experience these black hat techniques will be spotted in no time with their constant algorithm updates. Following these unethical technique might also get your site wiped off permanently in worst cases.
6. Write compelling page titles and meta descriptions
A meta description (or a meta tag) is an HTML element that briefly describes and summarizes the contents of your page for the benefit of users and search engines. While meta data is not always important for SEO rankings, it plays a significant role in your on-page SEO efforts.
A high-quality meta description has the ability to raise the click-through rate of your organic search results. This implies that more of the audience that see your page in the search results will actually click through and come on your website. Which means you get more traffic despite ranking being the same!
7. Keep monitoring and optimizing your SEO efforts
Without constant monitoring you will never find out if your efforts are actually paying off. There’s an array of highly effective SEO tools which help you audit and keep track of your site’s performance. Not just monitoring, you also need to take a deep insight into your analytic numbers to determine which keywords and traffic sources are giving out most number of conversions.
Using this data,identify more “buyer” keywords which should/should not be targeted. In short, a good SEO technique has to undergo — Keyword research, content marketing, and link building constantly to rank on top of search engine results. If you get comfortable and slow down with your efforts once you reach on top, your competition will take over in no time.
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