4 Simple Ways for Insurance Marketers to Supercharge their SEO
Search engine optimization (SEO) for insurance agents is all about making sure that your business is easily discovered by prospects. Without SEO, your website will not achieve much in the way of attracting traffic and customers to your business. The insurance market is very competitive and runs the risk that your site rests in the dark if it is not proactive and don’t qualify for the right keywords. But we have a solution, simply sit back, relax and read on.
Here are 4 main search engine optimization tips that you will find quite useful in your search to fully develop your insurance niche site
SEO Tip #1: Go Long Tail
Because of the high competition for major insurance keywords, you’ll need to find keywords that other agents or agencies are not targeting. One method by which you can achieve your aim will be through the use of long-tail keywords. For example, it may be hard for you to rank well for the keywords “auto insurance” or “car insurance.” You would be competing against many of the top players in the insurance market including major insurance companies and brokerage houses. However, if you choose long-tail keywords such as “car insurance in Surprise Arizona” or “Surprise Arizona auto insurance,” you’ll find that you’ll achieve better ranking and search engine results. Once you select the right low-competition keywords, you then must ensure these search terms are optimally used in your meta data and articles.
#2. Plunder your Competitors’ Backlinks
I spoke to Luke Eales from Ingenie, leading young drivers insurance provider, who said, “Any successful business needs to understand the market it operates in – appreciation of what has and hasn’t worked in the past is crucial to formulating your strategy for future success. There’s an abundance of great tools in our industry that make competitor analysis so easy, it’d be a crime not to bake it into your SEO process.”
You can find several ways to go about this but the easiest by far is the SEOMoz labs competitive link finder.
#3. Go Local
For insurance providers that have physical locations, make sure you take full advantage of Google Places and other local directories. Not only will you benefit from additional visibility for local-based searches, but you’ll also see the advantage of the multiple backlinks that you can acquire from sites like Yell, Brownbook, 118 and more!
#4. Create High-Quality Content
High quality, informative blogs, and articles play a vital role in your search engine optimization efforts. It’s possible you’ve already realized the strength of creating engaging content for your sites and have implemented a content marketing strategy to increase your web presence. In the past, many internet marketers and website owners utilized keyword-stuffed and poorly-written posts in order to fool the search engines into ranking their sites higher. But not anymore. Major search engines like Google consistently update their algorithms to weed out shoddy websites that do not offer any true value to internet users. That makes it increasingly important to ensure that you produce high-quality content written specifically for your readers and not for fooling the search engines. Consistency is truly key to content strategies. Post on a regular basis, and you’ll discover that quality content will keep your site visitors coming back for more.
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